Kings of Indo Chinese

COMPANY

Uncle Js

EXPERTISE

Website Redesign

YEAR

2024

Project Description

Uncle J’s, a Leicester-based Indo-Chinese restaurant, needed a modern website to showcase their menu, highlight their location, and make it easy for customers to place orders by phone. The focus was on building a simple, functional platform that matched their bold food offering and helped attract more local diners.

Timeline

The project was completed in 3 weeks, from planning through to launch, ensuring the site was ready quickly for customer use.

Background

Uncle J’s serves a range of Indo-Chinese dishes and wanted their website to reflect the vibrant fusion of flavours while keeping the online experience straightforward. Their priorities were:

  • A visible phone number for quick call-to-order.

  • Clear menu access so customers could browse dishes.

  • A professional look to strengthen credibility with new customers.

Research & Planning

Studied customer expectations from local takeaway/restaurant websites and outlined a clear site structure: Home, Menu, and Contact.

Design & Prototyping

Created layouts that placed the “Call to Order” number and address front-and-centre, with a clean aesthetic and bold typography to reflect the vibrant Indo-Chinese identity.

Development & Implementation

Built on Framer for flexibility, with:

  • Mobile-optimised design for customers browsing on phones.

  • Click-to-call functionality.

  • Clear contact and location details to improve accessibility.

The finished Uncle J’s website provides:

  • Prominent Call-to-Order: A tappable phone number for easy ordering.

  • Menu Showcase: Straightforward menu access highlighting Indo-Chinese dishes.

  • Mobile Optimisation: Smooth user experience for mobile visitors.

  • Simple Navigation: Clean design, ensuring customers can find what they need fast.

Results

  • Stronger Online Presence: Professional website boosted Uncle J’s credibility and discoverability.

  • Increased Accessibility: Easier for customers to call, browse, and visit.

  • Improved Customer Experience: Clear, simple design enhanced usability and encouraged repeat orders.