The UK's Best Freight Forwarder

Project Description

YM Global, a UK-based company specialising in importing and distributing consumer goods, approached me to create a professional website that would establish their digital presence and showcase their growing product portfolio. The goal was to design a clean, trustworthy online platform that reflected their brand identity and supported future business growth.

Timeline

Delivered the website design and build in just 2 weeks, while coordinating closely with the client to align visuals, content, and functionality.

Background

YM Global required a modern website to serve as the digital face of their company. The aim was to highlight their distribution expertise, display their product range, and provide potential partners with clear information and easy ways to connect. Since this was their first proper website, the design needed to balance professionalism with simplicity, creating credibility and trust from the first impression.

Research & Planning

I reviewed competitor websites and discussed client objectives to understand how best to position YM Global. Together, we defined the site architecture, including Home, About, Products, and Contact pages, ensuring clear navigation and messaging.

Design & Prototyping

Using Figma, I produced initial layouts focused on clean typography, product visuals, and a trustworthy blue-and-white colour scheme that aligned with the brand. Prototypes were shared with the client for quick feedback, allowing us to refine the design iteratively.

Development & Implementation

The website was built on WordPress, using Elementor to streamline design flexibility. Custom sections were created for product showcases, enquiry forms, and partner information. The site was optimised for speed, SEO, and responsiveness across mobile and desktop devices.

Solution

The final YM Global website presents a modern, user-friendly platform that communicates professionalism and credibility.

Key features include:

• Product Showcases: Dedicated sections highlighting the range of goods distributed by YM Global.

• Clear Navigation: Simple site structure guiding users through About, Products, and Contact pages.

• Mobile Responsiveness: Seamless functionality across smartphones, tablets, and desktops.

• Contact & Enquiry Forms: Easy-to-use forms for potential clients and partners to get in touch.

Increased Credibility

YM Global gained a polished online presence that immediately built trust with suppliers and potential clients.

Improved Communication

Enquiry forms streamlined client outreach, leading to faster response times and smoother communication.

Strong Visual Identity

The use of consistent colours, typography, and layout reinforced YM Global’s brand and professionalism.

Business Growth Foundation

With a modern website in place, YM Global positioned itself for new partnerships and market expansion.